A roof installation on a single-family home in an upscale gated subdivision presented challenges for the contractor. The existing roof had reached the end of its service life and was unattractive, with black streaks caused by algae. The homeowner had made a significant investment in the property and wanted an impressive-looking roof that would stay beautiful for many years.

Troy Fiveash, owner of 5ash Roofing, has been providing roofing services in western Tennessee since 1998. He believes he secured the bid after giving the homeowner a presentation on the benefits of Atlas products and the company’s comprehensive warranty protection. Since he began installing Atlas products, Fiveash has spread the word about the company. In fact, 5ash Roofing has invested in significant advertising presence in the Greater Memphis area with Atlas as the focus, because Atlas products meet and exceed his customers’ needs and expectations.

A Look That Will Last

“This homeowner made it clear his priority was a roof that would complement the stately manor, retain its color for many years and only need minimal maintenance,” Fiveash said. “Pinnacle® Pristine by Atlas is an architectural shingle that enhances a home’s overall visual appeal much better than conventional 3-tab shingles.” The 5ash Roofing crew installed 49 squares of Pinnacle Pristine shingles in Weathered Shadow, giving the home a look befitting the upscale area.

Even roofs that look striking when first installed can be vulnerable to developing ugly black streaks caused by algae if the shingles are unprotected. More than 80 percent of roofs in the United States are prone to algae damage.

Made with Scotchgard™ Protector, the Pinnacle Pristine algae-resistant shingles will help the Tennessee roof maintain its appearance for years to come. Protection from black streaks caused by algae is guaranteed for the life of the roof with the Atlas Lifetime Algae Resistance Limited Warranty.

“The homeowner wanted a long-lasting roof to protect his investment and Pinnacle Pristine shingles with the Scotchgard Protector was the perfect choice,” Fiveash said. “They offer excellent protection and appearance at a very competitive price.”

Winning Warranties

The impressive look of Pinnacle Pristine shingles and the algae resistance provided by Scotchgard Protector could be enough to secure a customer’s bid, but Fiveash is convinced that the extended warranty of the Signature Select® Roofing System was what really sealed the deal.

“Atlas offers a transferable Lifetime Limited Warranty, which provides greater coverage than other manufacturers’ warranties for comparable shingles,” he said. “The roof is protected against manufacturing defects and black streaks caused by algae, and it even includes a 130 mph Wind Limited Warranty.”

Atlas enhances the protection through its Signature Select warranty, available for roof installations that use all four Atlas Roofing products specifically chosen to work together. The upgraded warranty provides non-prorated coverage for labor and materials for 15 years with Pinnacle Pristine shingles. Fiveash believes the extra benefits of a Signature Select roof system proved to be the deciding factor for the homeowner.

“5ash Roofing has had great success installing roofs because of the unsurpassed benefits of this warranty,” he said. “Signature Select is very popular with homeowners, and that generates a lot of new jobs for us as they spread the news by word of mouth.”

Compatible Components

The Tennessee homeowner got the high level of coverage he wanted because his new roof included Pinnacle Pristine shingles, Summit® 60 roof underlayment, Pro-Cut® Hip and Ridge shingles and Pro-Cut Starter shingles.

“For underlayment, we always use Summit 60 on all our projects,” Fiveash said. “It’s lightweight, synthetic and an excellent alternative to #15 asphalt saturated felt roof underlayment. It also offers greater strength and reduced slippage between the underlayment and the roof sheathing.”

The advanced, flexible design of hip and ridge shingles eliminates the need for hand bending, undue flexing, and opening or closing of the shingles. It’s also suitable for all climates. Both the Pro-Cut Hip and Ridge shingles and the Pro-Cut Starter shingles match the Weathered Shadow color of the Pinnacle Pristine shingles. The Hip and Ridge product also features Scotchgard Protector.

Sold On Atlas

Fiveash appreciates how High Performance (HP) features built into Atlas Pinnacle Pristine shingles helped his crew perform the installation efficiently.

“My guys can really move through the install with the HP Pinnacle Pristine shingles,” Fiveash said. “They have a FASTAC® double-seal strip that offers better adhesion and easier placement. Plus there’s a true 1½-inch Sweet Spot™ with a clearly marked nailing area, which is a major time- and labor-saver for the guys on the roof.

"With each roofing estimate I give my customers, I talk about the benefits of Atlas products and the Signature Select warranty. In our 18 years, we have not used a shingle that we feel is better that the Atlas Roofing shingles we are currently installing. If we did, we would be installing it.”

5ash Roofing reached the Atlas Pro™ gold level in just four months and has since moved up to platinum status. Fiveash believes his company’s success comes from installing the best products available and building personal relationships with every customer. 

“We have always been a leader in our community and expect to continue leading the way by giving our customers the best roofing options available.”