The majority of homeowners consider financing options the most influential factor when deciding on large home improvement projects, such as purchasing a new asphalt roof.

The average re-roof costs more than $10,000, yet the Federal Reserve reports that 44 percent of Americans struggle to cover any unexpected expense over $400. Homeowners use financing to close the payment gap.

Roofing contractors should understand the top three financing options homeowners prefer.

To learn more, watch the video and log into your Atlas Pro™ account.

Also, check out our Atlas Pro webinar with finance experts Wade Davis and David Segur, who share the best approach to offering financing options during a sales call.